Primo Orpilla is the co-founder of Studio O+A with Verda Alexander. The studio specializes in workplace design, and has gained a reputation for being a design firm as innovative as its clients - Facebook, Microsoft, Yelp, Cisco, Uber and others. In 2015, Primo and Verda were inducted into Interior Design Magazine's Hall of Fame. More recently, in 2016, O+A won the Cooper Hewitt Design Award for Interior Design. Primo designed the Assembli Collection for Martin Brattrud in 2016.