With a reductive approach to his craft, Brad Ascalon believes in design that is uncomplicated, rational and manages to find the perfect balance of form, function and concept. Through this approach, Ascalon is widely regarded as one of the leading American designers of his generation.

  Upon receiving a Master’s degree in Industrial Design from New York’s Pratt Institute, Ascalon founded his award-winning studio in 2006. His list of collaborators circles the globe, including such companies as Haworth, Design Within Reach, Carl Hansen & Son, Ligne Roset, Bernhardt Design, Martin Brattrud, Kimball International, Nude Glass, L’Oreal, Redken and many others.

  Immersed in the world of art and design at an early age, Ascalon is a third-generation designer who attributes his passion for creating to the two generations before him, who instilled in him the value of craftsmanship, materiality and rigor.

  In addition to his design practice, Ascalon teaches graduate level design courses at the renowned University of Pennsylvania as part of the school’s IPD (Integrated Product Design) program, a curriculum that bridges the university’s schools of Architecture, Design and Wharton School of Business.

  Ascalon and his wife work and live on the North Fork of Long Island, NY.